While a good logo design does not constitute that a business would be a success or failure, it generally does help in the long run. Do you know of any big company that doesn't have a logo? Can you think of any company that is successful and well known around the world today? Can you identify them, their products and service just by seeing their logo?
What Makes A Good Company Logo?
Courtesy of a friend, we can define a logo as a graphical representation of a company or organization. It is important for corporate identity. The quality of a logo is often said to equal the products and services of a company. A good logo design must and can cope up with existing trends. It never gets old and can adapt.
A good example is the Apple logo. Upon seeing any device made by them, we'll immediately know that it's from Apple. A friend complimented the Apple logo and said the following about it.
Easy to familiarized with - One look and you'll know it's an apple product and Apple is known for their quality.
Easy To Adapt - The Apple logo can be styled in almost any way you like. It can blend with any color and background. It's simple, and don't need any supporting text.
One look and Message Delivered - Reliability is the first thing that comes into mind.
So now you know why logo design cost so much. It takes a lot of creativity and discipline for an artist to make one. While it's not hard to look for software to create your free logo design, I think it also pays to look for a professional who can create a wonderful logo for your business.
Trivia: Can you spot the arrow pointing right at the FedEx Logo?
A Logo is Key to a good Web Design
Although it is not a limiting factor, a logo can serve as a guide to web designers. If you observe closely, the colors of a logo would reflect the color of the company's website. Sometimes, even their office! This is just another example of how a good logo can be a very good investment.
Should you create a logo for your small business? Well, it may not be necessary at the start but you will have to eventually. Perhaps you could start by creating "quality" and big signboards for the moment. It's better than having no graphical representation at all. There is a saying that goes... "A business with no sign is a sign of no business".
Thank you to all those who submitted their logos!